A Numbers Game !

Three years ago, Paul left his job in a company to launch his freelance writing career, and has done relatively well. Has a group of regular customers to go on, and they are happy with their work. The first time I called, expressed concern about the sustainability of their business. "Although I have great relationships with my clients, and send me enough work to keep my business running, I have this nagging fear of losing them. If I have lost one or both at the same time really be in trouble. I do not really like this feeling of vulnerability. I do not feel like I'm in control of my own business. " "Well, let's say that happened," I took it.

"How long will it take to get each new customer to take his place?" "I'm not sure," he stammered. "I really do not keep track of these things. I'm afraid to think about it." "But that's why we're working together. So you can see these aspects of your business. So you're ready for the unexpected. I I know it can be frightening, so let's watch together. "Paul and I continue to discuss this issue at our next four coaching calls. During that time, he traced the process of exploration, developed a system for tracking and perspectives on their journey through the system, and created a spreadsheet that showed the status of each prospect at any given time. With these figures, was able to calculate how many leads for the generation, to meet their goals sales.