Take a look at modern life in big cities. Incredible pace of life, the immense amount of information, from weather forecasts, news of the ending in China. Modern metropolis is a huge ant, an incredible crowd of people in one place. Modern man – in fact the victim information. Information comes in an incredible amount, and more often than not better quality. Can we call imposed on the information advertising about the benefits of strips of a mark helpful? Of course not, what is more for the male population, this information is absolutely useless. You can even note that the modern world, an arena of struggle for breadth of the information channel to each person. Due to limited human capabilities to perceive the information battle is getting tougher and tougher as you have to pull up channels of communication with other informants.

Given that it is difficult to carry out a directed targeting information, the information fed to the maximum possible number of people. Such is the present, this is the modern, highly saturated information world. The concept of “good life” in the worldview of modern man is in fact a complicated function of many stereotypes imposed on advertising. The situation is complicated by the fact that the various stereotypes are mutually exclusive, such as drinking beer, smoking and exercise. As a result, our brains have yet to work on highly complex transactions interference of different stereotypes. And so we got to the keyword of this article – “Virtuality.” The Latin word ‘virtual’ has come into the Russian language still in precomputer times. It is used physics as a synonym for an imaginary or possible, that is really non-existent, but admits the formal consideration as a ‘supposedly really exists.