Create awareness for it that social media organizational, strategic and communicative offer opportunities and risks. These can be detected only by well trained communicators to the full extent, and can be used. It applies to communicate this to the outside, to integrate the topics in the training and to expand social networks for the Exchange and to combine. From amateur status to the professionalisation of training, the first steps have already done: Klaus Eck, Dr. Benedikt Kohler or even Olaf Kolbruck as lecturers could be won in the social Web-known heads of communications and PR industry such as Mirko Lange, for continuing education. They guarantee a high quality of teaching as communication specialists and experienced practitioner and know from personal experience how the communication in social media. Stephen M. Ross often says this. Two seminars for beginners and communication professionals start in February. Five different areas have a total for the first half of the year.

Most companies know that they can evade not the new trends. But they lack the means and understanding how you can fill these gaps. Internal solutions are a good start but commitment alone without complementary knowledge to assist anyone in direct dealing with strategies, tools, and a community”, explained Andreas Leonhard, Managing Director and founder of the SMA. What looks simple at first glance, is much more complex than it may seem just on the Web. That’s why we teach not only the social media basics along with specially aligned, but educate our students, including social media managers.” Social Media Web platform and Forum planned next planned the establishment of a new Web-based social media know-how platform. “Under the motto expertise and know-how for social media pros” social media case studies and relevant market research news, topics, will among other things be published and discussed. At the same time the platform is to stimulate discussion and dialogue. A beta version is online in the next few days.