One aspect which is often little considerated is the customer. The reality is that, today, to close every sale can be seen as a battle won. Competition is very strong, while consumers are moving away from the more compulsive buyer model to think and rethink every purchase, estimated costs, but not only comparative advantage of each other provider. There is a principle which must guide our actions online, and that will result in nothing less than ensuring our survival online: the three “C”, “Capture”, “Convince” and “conservative.” It is clear then that a failure of any of these three aspects would be fatal to our hopes of success. For this reason, it is necessary to take any precaution to make each purchase made at the beginning of a relationship with the client, and ensure that this is only the first of many purchases. This is where the concept of loyalty is born.

And if required to achieve the sale of a whole process, customer loyalty involves making an even bigger effort. Here are some ideas are present in every process of loyalty: Know the customer. Therefore, it is necessary first to have a true interaction, beyond the mail of thanks for the purchase and shipment of the bill. Following the interaction, although the purchasing process is finished. Beyond the classic survey form, impersonal, and usually long, which determined that many users may never complete it. In this situation the best is a personal mail, which simply asks the user no more than four or five representative questions (how he came to us, how would you describe your shopping experience, do you think of the process, if it was easy or confusing would recommend our products and services, etc …) Send personalized newsletters and press releases, informing new offers, inviting testing products, etc … Clearly we are not referring to regular newsletters, but personalized communications based on purchase history and the known profile of that user.

Offer discounts on purchases tangible successive Offer coupons, actual coupons that can be sent by post. Take the work of creating cards or coupons “nice” view, which clearly establishes their value. Work hard contact with customers and potential customers through social networks. Let them know that this company will be there, beyond having the sale. Keep the hard-won customers is the first step in creating a stable clientele, and durable, the indispensable basis for achieving sustainable growth. If you liked this post and wants to put in place, you can smoothly, provided you cite as a source.